90 crores money riding on Tamannah’s stardom


Abhinetri Telugu movie : Tamanna / Tamannaah Bhatia, Prabhu Deva and Amy Jackson. Presented by Kona Venkat and directed by Vijay. Music composed by Sajid – Wajid, GV Prakash Kumar and Vishal.Abhinetri is a Trilingual film made simultaneously in Telugu, Hindi and Tamil.

Very seldom do female oriented films get the desired results. Even if they manage to get any success, the revenue generation is very less. In such a case, Prabhu Deva has made a risk by producing his latest film Abhinetri on his home banner.

The film is a trilingual and is being made in three languages simultaneously on a budget of 90 crores. Close to 10 crores are being spent on the promotions alone across all the three languages, In such a case, the makers have taken a huge risk and are playing a gamble by riding money on Tamannah’s stardom. The trailers showcase Tamannah in different roles and have evoked some curiosity.

Another thing is that Prabhu Deva cleverly involved Kona Venkat also who is presenting the Telugu version. If anything goes wrong, the burden on Prabhu Deva will be slightly low.

The film does not have a strong cast and involves only Sonu Sood and Prabhu Deva. Keeping such things in mind, it is quite risky for the makers to have great returns from this film.